User Experience Design and Visual Design for a web app to help business owners put more profit in their pockets!
The owners had the knowledge and desire to create a series of online tools to allow business owners to maximize their profits. Now they needed to build it.
Stepping in at the ground floor, I consulted on the best ways to build out these tools from a user perspective. I created storyboards and wire-frames to get the initial feel right, then began prototyping and building out the tools. As I went I applied visual design to make sure the look was right, and the user didn’t get too lost in the sea of information available.